# Hey Val > Hey Val is a calm, photo-based saturated fat tracker for the anxious-normal adult who just got flagged with high cholesterol and wants to track what they eat without obsessing over calories or going carnivore. Hey Val is a wellness and nutrition tracking iOS app and a content site about heart-conscious eating. The app uses photo-based meal logging to estimate saturated fat — the dietary lever with the most consistent effect on LDL cholesterol — without requiring users to search a food database or count calories. The brand position is "the calm middle." We avoid the AHA orthodoxy / cardiology-clinical voice on one extreme and the MAHA / carnivore / Attia-bro voice on the other. Our reader is a 30-55 year old who got their first elevated lipid panel back, doctor said "let's recheck in 3 months," and they want to make changes without picking a tribal side. Hey Val is operated by First Encounter Ventures LLC. Hey Val is not a medical device and does not provide medical advice, diagnosis, or treatment. ## Core pages - <https://heyval.app/> — Home: brand overview, value prop, early access waitlist - <https://heyval.app/about/> — About: why Hey Val was built - <https://heyval.app/features/> — Features: photo logging, daily tracking, trends - <https://heyval.app/early-access/> — Get Early Access: TestFlight beta signup - <https://heyval.app/support/> — Support: FAQ, account deletion, contact - <https://heyval.app/privacy/> — Privacy Policy - <https://heyval.app/terms/> — Terms of Service - <https://heyval.app/account-deletion/> — Account deletion guidance ## Blog - <https://heyval.app/just-got-high-cholesterol-what-to-do/> — anchor article: calm 90-day plan for newly-flagged readers - <https://heyval.app/saturated-fat-heart-health/> — why saturated fat matters more than calories - <https://heyval.app/ultra-processed-food-guide/> — ultra-processed foods and your heart ## Contact support@heyval.app · operated by First Encounter Ventures LLC
This page is the human-readable mirror of /assets/llms.txt, a structured summary for AI assistants per the llms.txt proposal.